February 10, 2014

1 Month Before Facelift Surgery

Angie Buonassisi
# min read
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The words on your page are the most important elements to consider when creating a landing page. Your words are the first thing people pay attention to when the page loads, and the last thing they read before deciding whether or not they will complete your conversion goal.Well, we’re not actually advocating leaving out writing the rest of the copy on your landing page. Rather, it’s important to understand the relative importance of your headline and call-to-action.

Today’s Course Outline

This part of the course will cover:

  • Taking inventory of your landing page copy
  • Crafting an effective headline
  • Writing an effective call-to-action
  • Writing benefit statements
  • Tips for writing effective privacy statements
  • Having your customers write your copy for you

If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for:

  1. The headline
  2. The subheader
  3. Introductory paragraph
  4. Benefits/feature bullet points
  5. The form header
  6. Call-to-action copy
  7. Privacy statements
  8. Testimonials (though you don’t write these, they’re part of your copy)

Looking at an example landing page, you can see where each of these elements lives:

Get the

Tell us what you’re interested in and we’ll introduce you to your dedicated Patient Care Manager who will be reaching out for a pre-assessment call⁠.

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We will meet you where you are at in your journey, and support you all along the way.