The words on your page are the most important elements to consider when creating a landing page. Your words are the first thing people pay attention to when the page loads, and the last thing they read before deciding whether or not they will complete your conversion goal.
Well, we’re not actually advocating leaving out writing the rest of the copy on your landing page. Rather, it’s important to understand the relative importance of your headline and call-to-action.
This part of the course will cover:
If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for:
Looking at an example landing page, you can see where each of these elements lives:
